The paid media auditfor SaaS that's outgrown its agency.
Two weeks. Every ad account you run. One document that tells you, in plain English, where the money is going and what to do about it. No retainer at the end. No upsell. No 40-slide deck.
I'm not a consultant. I'm an operator who writes reports.
I spent eleven years running paid in-house. Started on the growth team at an on-demand company in 2014, then did stints across consumer marketplaces and, for the last five years, B2B SaaS. Budgets from $40K/mo to $14M/quarter. Every major channel at least once.
In 2022 I left to co-found a food & bev company. It didn't work. I went back to what I'm actually good at — reading accounts and writing what I see. This is that, productized. One price, two weeks, one document.
Every channel. Pick yours.
Tap a channel to see what I actually do inside your account. Nothing I audit gets skimmed — everything is manually walked through.
Four things in your inbox. Nothing else.
Account teardown
A 40–60 page PDF that walks every campaign, ad group, and creative. Every recommendation is scored by effort × impact. No theory, only what to change on Monday.
90-day roadmap
A prioritized, dated sequence of tests and structural changes. Each one has a hypothesis, a budget allocation, a success metric, and a kill criterion.
Loom walkthrough
A 45–75 minute recorded call where I screenshare your account and talk through every finding live. Share it internally. Watch it at 1.5x.
Live readout call
One 90-minute Zoom with your team. Bring your CMO, your agency, your board member — whoever needs to hear it. Questions answered in real time.
Ten business days. Or your money back.
What you actually get. Redacted sample →
You're spending $2.1M / quarter. ~34% of it is not producing pipeline.
The short version: Google Brand is doing Google Brand. Your LinkedIn Sponsored spend has 3 audiences that overlap 71% and one ABM list that hasn't been refreshed since 2024. Meta is a creative problem, not a budget problem.
If you execute the top 6 recommendations, my model says you recover ~$680K/quarter in wasted spend and open up two new viable channels. Full math in Section 2.
Before. After.
Skeptical ICP, mostly LinkedIn + branded Google. Spending like a Series D.
“Found $190K/qtr we were flushing into LinkedIn lookalikes that overlapped 70% with our ABM list. Two weeks to fix. Paid for itself in three.”
What operators say when Jer isn't in the room.
“Jer is an excellent thought partner for ads. He's always willing to go the extra mile or offer suggestions on how to squeeze more from our current ad sets or better align our landing pages. We work with Jer because he takes the time to learn the business and understand what our customers are looking for.”
“Jer is a rare combination of deep performance marketing expertise and true business ownership, and is an asset to any executive team that cares about efficient, scalable growth. He has high agency, and works around the clock to make things happen. At Pilot, he took full ownership of paid search and turned it into one of our most reliable and efficient pipeline engines, consistently meeting all KPIs; in several months he drove 30–40% of total company pipeline and ARR through branded and non-branded campaigns.
Since his time at Pilot, it has been great to see Jer continue to evolve his craft and expand his impact in the ecosystem. While I haven't managed him directly since then, it's clear from the companies he partners with and the reputation he has built that he's grown into a true paid media leader and agency owner. He brings the same rigor, ownership, and cross-functional mindset he demonstrated in-house, and it's no surprise to see him become a trusted partner for teams looking for both strategic guidance and hands-on execution.”
“Jer was a huge help in cleaning up and optimizing Google Ad campaigns at a fintech startup where I was the Director of Marketing. He brought a unique blend of expertise in strategy, analytics, and creative, allowing him to operate as a true one-man team. Highly recommend working with Jer. Great guy and a hard worker.”
“Before Jer came on board, our growth relied mostly on word of mouth and connections. As a growing company, we knew we needed something more intentional. Jer didn't just bring us a process—he brought energy, intelligence, and thoughtfulness that is reshaping how we reach potential clients.
What stands out most is Jer's mix of positivity and precision. He looks at how each outreach step ties back to results. You can feel that he's not just 'running a system,' he's designing ways for us to connect with the right people at the right time. Working with Jer has opened doors for us as well as opened our minds to a new way of building business.”
One price. Written on the tin.
- ✕Retainers or implementation
- ✕Creative production
- ✕Media buying services
- ✕Ongoing reporting
- ✕Pretending your agency isn't the problem
Tell me about your paid stack.
Fill this out in 60 seconds. I reply within 24 hours with either a kickoff link or an honest "not a fit" — whichever is true.
Questions, answered.
If yours isn't here, email me. Real humans only — jer@adsbyjer.com.